Confused About Search Engine Relationships?

Last Updated: 26 October 2006


Confused about how to get your site ranking on search engines? That's understandable, given the way they often provide results to each other through different alliances and relationships. Understanding how they inter-relate can save you money and time.

When embarking on a campaign to increase your web traffic through search engines, remember that the top 10 search engines account for about 80% of the world-wide search engine traffic. It's therefore important to concentrate your efforts on those major search engines.



But understanding how they relate to each other is very difficult, and always changing. Most of the major search engines are aligned with another engine or two in some way, or share their database results with other search engines.

By clicking on the following link, you can view a PDF document that outlines the complex relationship between all the major search engines.

www.bruceclay.com/searchenginechart.pdf

As you can see from that document, obtaining top results in any search engine means taking into account how they obtain their results. This can make search engine strategy quite complex.

For example, if you want to rank high in NineMSN, then you may need to be listed in Yahoo (Overture), but not if Yahoo (Overture) has no sites in it's directory relating to your product. You could obtain a free listing in MSN, and if you were listed at the top of their listings, you could end up on the front page of NineMSN because they may have little or no results provided by Yahoo (Overture). In this kind of scenario, you could obtain a top page ranking in NineMSN at no cost!

The list of possible scenarios goes on and on, and your strategy will depend on your particular product and market. The relationships noted above can vary in different countries around the world.


Contact us for more information on this topic.


Disclaimer: This page is designed to provide information only and is not a substitute for advice that is specific to your business. Before acting on any of the information above it is important you seek further advice from a professional who has taken into consideration the nature and circumstances of your business.

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