• The right domain name can increase your search engine ranking. Some research shows that on average, web sites with their product or identity in their domain name sometimes rank higher when their customers search for their product or business through the search engines. For example, if you are a florist, you might select "myfloristshop.com"

• Choose a domain name that customers will associate with your product or business. No spaces are allowed, but you can use hyphens and numbers. And keep it simple.

• Consider purchasing other domain names that are close matches to your own or mis-spellings. This means you will not only capture those people trying to find your site by guessing your domain name, but you will also prevent your competitors from having a domain name similar to your own.

For updated information on the new rules for purchasing .com.au domain names, click here.

We sell Australian .com.au domain names for only $55 for two years. You can also transfer over to our registry at no charge. Visit our domains site at http://domains.southwestecommerce.net.

Contact us for more information on this topic.

Disclaimer: This page is designed to provide information only and is not a substitute for advice that is specific to your business. Before acting on any of the information above it is important you seek further advice from a professional who has taken into consideration the nature and circumstances of your business.

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