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SWeCS NEWSLETTER - 5 October 2006
- New Google Resource For Webmasters
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Google have put together a range of tools for webmasters to help them understand how their website is faring within the world's largest search engine. Google Webmaster Central (www.google.com/webmasters/) provides a range of tools to help you submit your site properly to Google, check how many pages of your site have been included in their database, as well as lots of statistics on what search terms people are using to find your site, what other sites link to your site, and more. Another feature is the Google Sitemap tool, which allows you to upload a list to Google of all the pages on your site, effectively informing them what pages to include. Check it out at www.google.com/webmasters/
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This month's question comes Maureen: "When I do a search for our services in Google, our website is nowhere to be found. How can we get it to appear on the first page of results?" Most major search engines now provide a combination of free and paid results when you do a search. Ranking high in the free search results is very difficult, because there are so many websites competing, and generally speaking the search engines put the most popular websites higher up the top, making it difficult for smaller businesses to get there. Trying to reach the top of the free results is a long term process, and never guaranteed. The paid option gives small businesses a chance to be on the first page instantly. Most search engines will charge you "per click", meaning that it's free to be listed, and then you pay each time someone clicks on your listing (eg. $0.20 per click). You have total control over how much to spend, when and where the ads appear, and more. Not only do these paid ads provide smaller businesses the opportunity to compete with the larger ones, but it is extremely effective advertising. If you are only bidding, for example, $0.20 per click, then for $100 you get 500 visitors who are looking for your service. You can't get that kind of response from most other advertising methods. You can find out more about paid search engine ads at www.southwestecommerce.com/ppc.htm
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Our free Ebay course has recently been cleaned up, and is now (we hope) easier to read! If you want to learn more about Ebay, how to buy, sell, and even make money from the site, you can sign up for our free course at www.southwestecommerce.com/ebaycourse.htm The course is delivered via email over 5 days, is absolutely free, with no obligation or follow up.
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In response to the huge level of demand we have for property enquiries through our www.southwestlife.com.au website, we have developed a new website to provide property information for the south west of WA. DownSouthProperty.com allows you to search through the latest properties for sale in the south west. And if you're selling, then sign up for a free listing! Visit www.downsouthproperty.com for more information.
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Browse through the SWeCS Ecommerce Library, full of FREE information about getting more out of the Internet. Sections include Web Site Development, Web Site Promotion & Internet Marketing, Online Commerce, Computer & Technical Issues, and Miscellaneous.
The SWeCS Newsletter archives provides a wealth of FREE information on small business and the Internet. Browse through the main topics or search for your particular query.
Start up another income stream, by earning commissions for each referral who signs up for one of our services.
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www.dunsboroughbayvillageresort.com/news/newsindex.htm http://derekstockley.com/newsletters/news-index.html
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