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SWeCS NEWSLETTER - 8 March 2004
The only way to stop it? Get proper anti-virus software! This will stop the virus in it's tracks and won't pass it on to others. If you don't want to spend money on an anti-virus program, try www.grisoft.com.
- Mix Up Your Linking Strategy
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Search engines take notice of the number of sites that link to yours, and also their importance. The more important or large sites you have pointing to your web site, especially if they are related to yours in subject matter, the more important your site will seem to the search engines. For example, the more gardening sites you have pointing to your web site, the more the search engines will think your site is about gardening, so the higher your site will appear when people are searching for gardening related products. This is something that has been known for a long time, and in response people have sought ways to increase the number of links pointing to their web site - sometimes artificially. Search engines are very, very clever at working out who is linking to your site, and whether those links are genuine or not. For example, if you've joined some kind of "link club", where everybody links to everyone else just to raise the number of links, most of the search engines are clever enough to work that out, and MAY reduce the "importance" they place on those links. With people coming up with new ways all the time to artificially increase their link popularity, search engines will no doubt start to change the way they view particular links. Now, we don't know for sure whether this is happening or not, but don't be surprised if in the near future, search engines start to place less emphasis on reciprocal links than they do on single inbound links. For example, if web sites link to each other, search engines may start to view that as possibly a link swap for the purposes of increasing link popularity (which is fine), and they may place a much higher importance on links that are only one way. Now, we are definitely not suggesting that you stop swapping links with other web sites. So long as you swap links with credible sites you'll be fine, and it will nearly always be beneficial to your search engine ranking and web site traffic. What we would suggest, however, is that as a long term strategy you consider "mixing up" your web site links a bit. Try to arrange a couple of links to your web site where you don't link back. Similarly, create a few links out that don't have a link back. Swap links with various sized sites. Mix it up as much as possible. The reason for this is that if in the future search engines start to place more importance on particular types of links, or even worse start to penalise people for other types of links, then you'll be covered because of your wide range of links you have. Better still, your site will start to look like a genuinely interesting and popular site, rather than one that only has links from web sites it already links to. Just a thought for next time you're trying to establish some links to your web site.
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Even if you don't have an actual shopping cart system on your site, it still provides some interesting thoughts on why people may not be buying things from your site: Additional costs or lengthy delivery times -
35%
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To go into the draw, all you have to do is complete a very short survey on what you think of the SWeCS Newsletter. It should only take around 1 minute to complete. Not only will you go into the draw to win a CD voucher, but we will use your responses to improve the SWeCS Newsletter and to write articles on the topics you want to read. Click here to complete the survey.
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Let us submit your site to all of the major search engines for only $25. This is not just a blind submission, it includes manual submission of your site within appropriate categories where necessary, as well as the use of keywords and titles where allowed. The search engines included in the submission are ExactSeek, Google (Worldwide versions), Google (Australian version), Web Wombat, Yahoo Web Matches, Hotbot, MSN, Jayde, AllTheWeb, Lycos, Altavista, Open Directory Project, plus a number of other affiliated search engines. Take advantage of the years of experience we've had in submitting to search engines and let us handle the submissions for you.
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