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THIS FORTNIGHT'S QUESTION
This fortnight's question comes from Murray:
"Are you able to guarantee that I can be on the first
page of results for Google?"
Only if you pay the required advertising price with Google.
There are two areas of results when you do a search on Google -
free results and paid results. The paid results are the Sponsored
Matches at the very top and down the right hand side.
The other results are the free results. Understand that nobody
can guarantee a first page placing in the Google free results. These
results are decided by the Google system, and although you can work
on increasing your ranking, and often get first page results after
a lot of hard work, it can never be guaranteed.
With the paid results, you can be on the first page immediately
(ie. right now). This is through Google Adwords (https://adwords.google.com.au/select/)
which will let you list your site on the first page of results for
free, and then you pay per click. Depending on the competition for
your chosen keywords, the cost might be as little as $0.09 per click,
to as much as $5.00 per click or more (most terms are well under
$1.00 per click for the first page).
Got a question? Send it to us at admin@southwestecommerce.com
and we'll do our best to answer it, as well as publish one every
fortnight for everyone to see.
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