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SWeCS NEWSLETTER - 14 June 2004

In this issue...

- Be Number 1 On Yahoo For 10 Cents!
- Free Internet Filter
- How To Save $60 Today
- 9 Signs That Your Co-worker Is A Computer Hacker
- Resources For Small Business

BE NUMBER 1 ON YAHOO FOR 10 CENTS

Your website could be listed today at number 1 on Yahoo and Altavista for as little as 10 cents per click.

How on earth can that be? Let me explain.

Yahoo Australia's top 3 results are provided by Overture Australia. Websites in Overture Australia bid for positions on a "pay per click" basis. That means that you pay NOTHING to be listed, but every time someone clicks on your link to visit your site it costs you how much you bid per click. And you know that it is nearly always very targetted traffic, because your listing only appears when someone searches for your product.

Now, here's the secret which we are revealing, which unfortunately won't be a secret forever.

Overture Australia is relatively new, so there are many topics/products that simply have no advertisers yet. If you go to www.yahoo.com.au, do a search on anything, and the top results are under the heading "Top 20 Web Results", this means that there are no advertisers yet. Overture advertisers go ABOVE these listings under the heading "Sponsor Results".

So, if you do a search for your product and there are no Sponsored Results, that means that you can list your site at number one (through Overture Australia) for the minimum bid of 10 cents per click (NOTE: Overture does charge a minimum of $1.00 for some competitive keywords). Even if there are 1 or 2 sponsored sites, then you can still be listed at number 3 for 10 cents, or higher if you bid more than the other Sponsored sites.

Do you operate accommodation in Bunbury? In Busselton? As this newsletter goes out there are no advertisers for people searching for Bunbury or Busselton. Do you provide patios, boat tours, or party equipment? Again, there are no current advertisers for these products.

Do a search for your product, service, or region. How much is a targetted visitor worth to you? For example, if you're a hotel in Dunsborough, and someone searched Yahoo for "dunsborough accommodation" - how much is it worth for them to visit your site? 10 cents?

There are a few of these Pay Per Click services around in Australia, and they all have their own rules, minimum spends, account fees, and so on. But if you're really interested in advertising your business this way, then we have a service that may help you.

We will manage all of your Pay Per Click advertisements in Overture, Yahoo, Altavista, and Google, which includes writing the ads, monitoring your bids, and keeping your spending within your set budget. We even provide fortnightly reports on how you're going. This means you don't have to have your own Pay Per Click accounts, we simply use ours and then invoice you for your traffic.

We charge $50 a month for this service (plus GST), and there's no minimum contract. You can try it out for a month and if you're not happy with it you don't need to continue. Money spent on clicks is extra on top of the $50.

If you have any questions about this service, or would like to give it a try, simply contact us at admin@southwestecommerce.com or on (08) 9721 1326.

FREE INTERNET FILTER

For those parents out there (or anyone else for that matter) who want to screen out inappropriate sites when on the Internet, there is a free Internet filter available at www.we-blocker.com.

We Blocker works by checking every website before allowing it to appear on the screen. If it appears in their master directory of inappropriate sites, or in your own banned list, or the site has inappropriate language, it will be blocked. All of these settings and variables can also be controlled via a master password.

It is a very effective filtering program, and best of all it's completely free.

HOW TO SAVE $60 TODAY

Do you have a .com.au domain name? Here's how you may be able to save $60 today.

Australian domain names have to be renewed every two years. Check how much you paid for it last time. Chances are you will have paid $140 plus GST, as that is a standard price for 2 years for a .com.au domain name.

Now, regardless of when your domain name is due for renewal, you can transfer your domain to our system for no charge whatsoever. What's the advantage in transferring to us? When your domain name comes up for renewal, you'll get it at our price - $80 plus GST. But you need to have transferred over to us to get this special rate.

To transfer your domain name, simply visit our domain site at http://domains.southwestecommerce.net/ and do the following:

1. You need to become a member first by clicking on Join Us & Save (at the top of the left hand side menu).

2. Once you've become a member, simply click on Transfers in the top menu, and follow the instructions.

It's that easy.

9 SIGNS YOUR CO-WORKER IS A COMPUTER HACKER

1. You ticked him off once and your next phone bill was $20,000.
   
   
2. He's won the Readers Digest sweepstakes three years running.
   
   
3. He seems strangely calm whenever the office network goes down.
   
   

4. Somehow he gets Foxtel on his PC at work.

5. You heard him mumble, "Oh, pu-leeez" 95 times during the movie "The Net"

6. His resume lists "public-key encryption" as one of his interests

7. A few times now you've heard him say: "Ah, paying tax is for losers..."

8. When his computer starts up, you hear, "Good Morning, Mr. President."

9. You hear him murmur, "Let's see you use that Visa card now, jerk"

RESOURCES FOR SMALL BUSINESS

Ecommerce Library

Browse through the SWeCS Ecommerce Library, full of FREE information about getting more out of the Internet. Sections include Web Site Development, Web Site Promotion & Internet Marketing, Online Commerce, Computer & Technical Issues, and Miscellaneous.

Newsletter Archives

The SWeCS Newsletter archives provides a wealth of FREE information on small business and the Internet. Browse through the main topics or search for your particular query.

SWeCS Affiliate Program

Start up another income stream, by earning $60 for each referral who signs up for our search engine ranking package. Also earn $50 for each referral who signs up for a website.

Affiliate Directory

Browse through a list of reviewed Affiliate programs. Let us do the work of testing it out for you!

Do you know of a resource that should be added here? Email us and let us know. There is only one condition - it must be free.

OTHER EMAIL NEWSLETTERS

Here's some other email newsletters you might like:

www.southwestlife.com.au

www.dunsboroughbayvillageresort.com/news/newsindex.htm

www.west-oz.com/newsletter/newsletter.asp