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SWeCS NEWSLETTER - 15 May 2006
- Converting Your Web Visitors To Sales
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While we often talk about attracting your customers through search engines, that's always only half the job. Once the potential customer gets to your site - are they buying? It's great to get 1000 visitors to your site each month through online advertising, but if the visitor then arrives at a page that is confusing, poorly designed, lacks details, or whatever, they are very likely to click the BACK button in their browser, and then select the next website in the list. What is your "landing page" like? Does it give the customer the information your advertisement suggested, without having to hunt around your site? Does the page look professional and impart confidence in buying? Is all the relevant information there? Does it load quickly? These and many other questions should be considered from time to time. Perhaps get a trusted friend to visit the page and provide an honest assessment. What kind of conversion rate is acceptable? This differs a lot depending on your industry and what you're selling. But many people consider 2% an average conversion rate. Again, this is an average, and in many industries you would expect higher or lower conversions. So, remember that getting customers to your site is only half the job. The next thing is getting them to buy once they've arrived. (ps - an update to our article last month on our $130 credits when signing up for our Pay Per Click Advertising service. There are only 3 such accounts left, so hurry!)
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This fortnight's question comes Michael: "If trying to catch someone's attention via email, is it better to put your content within the email, or send as an attachment"? With the scourge of spam interfering with people's email, most people scroll through their emails with one finger hovering over the delete button, and if you're email looks suspicious or foreign, you may often get deleted within seconds of opening. For this reason, we believe it's always best to put your content within the email, where it's seen as soon as they open it. No extra clicking of the mouse is then required to read the content. If you combine this with an appropriate subject line, the chances of your email being read greatly increase.
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South West eCommerce recently won three more Gold Awards from the Australian Web Designers Community, for websites they recently designed. The websites were: Mullalyup Farm Lodge - www.mullalyupfarmlodge.com.au Old Goldfields Orchard & Cider Factory - www.oldgoldfields.com.au Murder Mystery Parties - www.murdermystery.com.au Why not get a free quote for a new website? Simply visit www.southwestecommerce.com/webdev.htm and fill in the short form, and we'll get back to you ASAP with a quote. |
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