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SWeCS NEWSLETTER - 15 December 2003
In this issue...
- Why Your Site Is Not In The Search Engines -
Part 2
- Overture Opening In Australia on 19 January
2004!
- Don't Pay Thousands For A Web Site - Try Us
- SWeCS Closed Over Christmas
- Resources For Small Business
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WHY YOUR SITE IS NOT IN THE SEARCH ENGINES - PART
2
If you missed Part 1 of our article on why
you may not be included in the search engines, read about it here.
Now for Part 2.
- Does Your Site Use Frames?
First of all, let us state that despite
what some people may tell you, web sites
that use frames are absolutely fine for
search engines. You just need to make
some adjustments to ensure that the
search engines are able to read and
deliver them properly.
The first problem is that some search
engines can't read the frame content
pages unless you have links to them from
within the no-frames section of your
coding. Secondly, it is VITAL that you
put coding in all your pages that ensures
that when someone arrives at a particular
page from a search engine "out of
context", that the page appears in
it's proper place within the frames
layout.
If you don't know what this means, or how
to do it, you should consider seeking
professional help to fix the problem,
otherwise your site may not be included
in the search engines or, even if it is,
people will most likely be viewing your
pages out of their proper context.
- Does Your Site Use Passwords?
Remember that search engines can't fill
in passwords or forms, so if there is a
section of your web site that can only be
accessed by typing in something, then the
search engine won't be able to find it.
- Free Web Sites
Some search engines (not all), have a
tendency to ignore or penalise sites that
are hosted on free servers. This is
unfair, but has come about because that's
where 99% of the spam, porn and offensive
web sites come from. Having your web site
hosted at www.free-hosting-service.com/~mywebsite/,
for example, will suggest to some search
engines that your site is suspect and
they may not list it. If you can afford
it, your own domain name is the best
policy.
- Sharing An IP Address With Suspect Sites
Many web hosters will store multiple web
sites on a single IP address on the
Internet. Unfortunately, this can mean
that if one of the other sites on the
same IP address does something dodgy (eg.
send out spam), then you can find that
the IP address gets banned or penalised,
and then everyone who shares that IP
address (eg. you) cops the penalty too.
Unfortunately, getting your web site
hosted on it's own unique IP address is
usually a more expensive option. If you
think that your site is being banned for
this reason, talk to your ISP about your
options.
Still more to come in future editions of the
SWeCS Newsletter.
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OVERTURE OPENING IN AUSTRALIA ON 19 JANUARY 2004!
You heard it first in SWeCS News. Arguably
the largest pay-per-click search engine in the
world, Overture (www.overture.com),
is opening up it's long awaited Australian
version on 19 January 2004.
For those of you who haven't seen or used
Overture before, it's overseas search engines
allow you to target specific customers and only
pay when they actually visit your web site. It
has a very wide distribution network which
includes MSN, AltaVista, Yahoo, Infospace and
CNN.
This strong distribution network will also
continue in Australia, with Overture Australia
results also showing in Yahoo, AltaVista, Hewlett
Packard, and Ozemail. Through this network,
businesses will now be able to target over 4.5
million active Australian Internet users.
For Australian businesses, the best news about
this new search engine is the ability to target
Australian Internet users specifically, rather
than having to advertise on international search
engines.
Watch this space for more information on how
to sign up and use Australian Overture.
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DON'T PAY THOUSANDS FOR A WEB SITE
South West eCommerce Strategies specialises in
designing web sites for small to medium business.
We provide professional sites at the lowest
rates, and can create a web site for you
regardless of where you live in the world.
So if you've been burnt before by
the outrageous quotes some firms will give you,
don't despair. Try us. Tell us what you want your
site to do, and we'll give you a free quote.
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SWeCS CLOSED OVER CHRISTMAS
Just a quick note to let you know that SWeCS will
be closed from 24 - 28 December 2003.
Have a great Christmas and New Year. Enjoy
yourselves, spend time with friends & family,
and have a bit of a holiday if you can. Thanks
for all your feedback and support this year.
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RESOURCES FOR SMALL BUSINESS
Ecommerce Library
Browse through the SWeCS Ecommerce Library,
full of FREE information about getting more out
of the Internet. Sections include Web Site
Development, Web Site Promotion & Internet
Marketing, Online Commerce, Computer &
Technical Issues, and Miscellaneous.
Newsletter Archives
The SWeCS Newsletter archives provides a
wealth of FREE information on small business and
the Internet. Browse through the main topics or
search for your particular query.
SWeCS Affiliate Program
Start up another income stream, by earning $60
for each referral who signs up for our search
engine ranking package. Also earn $50 for each
referral who signs up for our web site package.
Affiliate Directory
Browse through a list of reviewed Affiliate
programs. Let us do the work of testing it out
for you!
Do you know of a resource that should be added
here? Email us and let us know. There is only one
condition - it must be free.
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OTHER EMAIL NEWSLETTERS
Here's some other email newsletters you might
like:
www.southwestlife.com.au
www.dunsboroughbayvillageresort.com/news/newsindex.htm
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