SWeCS NEWSLETTER - 17 April 2006


In this issue...

- A Fantastic Offer From Google and SWeCS - Free Google Advertising
- This Fortnight's Question
- Resources For Small Business

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FREE GOOGLE ADVERTISING


We are very excited to announce a special offer that will give you $130 worth of free advertising in Google. This is an amazing offer, and here's how it works:

For everyone who signs up for our Pay Per Click Search Engine Management Service (www.southwestecommerce.com/ppc.htm) we will give you $130 worth of free advertising in Google.

In case you don't know what this would mean in terms of traffic, imagine that in order to get your website listed on the first page of search results, you need to bid $0.15 per click. For $130, that means you would get 866 visitors to your website for free. And that's not just 866 random visitors. That's 866 people who have searched for your product or service, seen your ad, and then clicked on it to visit your website. In other words, that's 866 very targetted visitors who are looking for your product or service.

The catch? There is none. This is a special offer provided by Google, but only through their accredited advertising professionals. It's their way of encouraging people to have their advertising accounts managed by qualified businesses who know how the Google system works and have passed their stringent accreditation requirements.

As for our management service, there is no fixed contract, so you can try it for a month and see how you'll go. You still get the $130 credited to your Google account, even if you stop after a month. But we can honestly say that almost all our customers who try this service find it to be extremely beneficial, and don't stop!

Why not get on the first page of results today? And why not get $130 of free Google advertising credited to your account? You can find out more, or sign up, at www.southwestecommerce.com/ppc.htm.

 

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THIS FORTNIGHT'S QUESTION

This fortnight's question comes Jane:

"Which ranks higher in the search engines - a .com or a .com.au domain?"

If someone in Australia conducts a search, most search engines know that the person is in Australia, and as a result they will normally rank .com.au domains higher than .com domains, on average. There are exceptions to this rule of course, such as where a .com domain clearly holds a lot of information about Australia and would be useful to Australian viewers. Search engines aren't dumb.

Having a .com.au domain signifies that you are an Australian business. Whether this is helpful for your business or not depends on your product and your market. In some circumstances, such as ours, you may be better having a .com domain if you sell worldwide. Or you can have both!



Got a question? Send it to us at admin@southwestecommerce.com and we'll do our best to answer it, as well as publish one every fortnight for everyone to see.


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RESOURCES FOR SMALL BUSINESS


Ecommerce Library

Browse through the SWeCS Ecommerce Library, full of FREE information about getting more out of the Internet. Sections include Web Site Development, Web Site Promotion & Internet Marketing, Online Commerce, Computer & Technical Issues, and Miscellaneous.


Newsletter Archives

The SWeCS Newsletter archives provides a wealth of FREE information on small business and the Internet. Browse through the main topics or search for your particular query.


SWeCS Affiliate Program

Start up another income stream, by earning commissions for each referral who signs up for one of our services.


Do you know of a resource that should be added here? Email us and let us know. There is only one condition - it must be free.


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OTHER EMAIL NEWSLETTERS


Here's some other email newsletters you might like:

www.southwestlife.com.au

www.dunsboroughbayvillageresort.com/news/newsindex.htm

www.enewsletter.west-oz.com

http://derekstockley.com/newsletters/news-index.html


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This newsletter is produced by South West eCommerce Strategies - © 2006
PO Box 2340, Bunbury, WA 6230
Ph: (08) 9721 1326
Fax: (08) 9721 1352
Email: admin@southwestecommerce.com
Web Site: www.southwestecommerce.com

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