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SWeCS NEWSLETTER - 20 February 2006

In this issue...

- Google Adwords Professional Update
- This Fortnight's Question
- Resources For Small Business

GOOGLE ADWORDS PROFESSIONAL UPDATE

There has been a minor change to Google Adwords Professional policy that we are required to update our readers about.

In most cases, Google now provides accreditation to individuals rather than businesses. This requires us to clearly state that certain individuals within our business are accredited, rather than state that our business as a whole has Google accrediation. Therefore our website has been updated to clarify that Graeme Olsen of South West eCommerce is a qualified Google Adwords Individual. As more of us obtain accreditation we will update the site further.

What does accreditation mean? It means that Graeme has passed the stringent requirements to become a qualified Google Adwords professional. Amongst other things this meant knowing the Google Adwords policies in depth and passing an exam, on top of his years of experience advertising through Google. It means that if you get South West eCommerce to manage your Pay Per Click search engine campaigns, it will be managed by someone who is experienced and trained in Google policy and systems.

THIS FORTNIGHT'S QUESTION

This fortnight's question comes Joseph:

"What can I expect from a listing in your South West Life directory? "

Targetted traffic! Not only is your listing placed in our South West Life directory (www.southwestlife.com.au), but your logo is also placed in our banner rotation system. Together, this means that your details are exposed to as many people as possible who are interested in things to do with the south west of Western Australia. Add to that a mailing list of 13,000 subscribers, and your listing gets a lot of attention.

How much attention? That varies significantly depending on the industry you're in, but most listings in our directory receive well over 100 website referrals a year. And that's not 100 random visitors, that's 100 people who were looking through the "Busselton Accommdation" section (for example), saw your listing, and clicked to investigate further.

Our directory has been going for over a year and a half now, and so far we have had a 100% re-sign rate. That alone tells us that it get's results.

You can find out more at www.southwestlife.com.au/addlisting.htm.

Got a question? Send it to us at admin@southwestecommerce.com and we'll do our best to answer it, as well as publish one every fortnight for everyone to see.

RESOURCES FOR SMALL BUSINESS

Ecommerce Library

Browse through the SWeCS Ecommerce Library, full of FREE information about getting more out of the Internet. Sections include Web Site Development, Web Site Promotion & Internet Marketing, Online Commerce, Computer & Technical Issues, and Miscellaneous.

Newsletter Archives

The SWeCS Newsletter archives provides a wealth of FREE information on small business and the Internet. Browse through the main topics or search for your particular query.

SWeCS Affiliate Program

Start up another income stream, by earning commissions for each referral who signs up for one of our services.

Affiliate Directory

Browse through a list of reviewed Affiliate programs. Let us do the work of testing it out for you!

Do you know of a resource that should be added here? Email us and let us know. There is only one condition - it must be free.

OTHER EMAIL NEWSLETTERS

Here's some other email newsletters you might like:

www.southwestlife.com.au

www.dunsboroughbayvillageresort.com/news/newsindex.htm

http://newsletter.west-oz.com

http://derekstockley.com/newsletters/news-index.html