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SWeCS NEWSLETTER - 26 January 2004
In this issue...
- Why Your Site Is Not In The Search Engines -
Final part
- Overture Australia Launch Delayed
- A New Approach To Web Design
- New Traffic Centre Launched
- Resources For Small Business
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WHY YOUR SITE IS NOT IN THE SEARCH ENGINES - PART
4
If you missed the first three parts of our
article on why you may not be included in the
search engines, you can read them at www.southwestecommerce.com/newsletter.htm.
Now for the final part 4.
- Redirect Pages
Occasionally you may have problems if you
are trying to submit a site that has a
redirect page on it. Usually the search
engine will index the page it is
redirecting to, but if for some reason
they suspect that you are trying to spam
or trick them (eg. by having lots of
other domains redirect to the one web
site), then they could penalise or ban
your site.
- Human Reviewed Directories
Remember that some search engine
"directories" are edited by
humans, not computers. Therefore, if your
site does not follow their guidelines, or
is offensive, ugly, or so on, you may not
be included.
- Page Limits
Some search engines have limits on the
number of pages from your site that they
will include in their database. Some will
only include your home page. Some will
only include pages that go down one level
from your home page, and so on. There's
not much you can do about it if a
particular search engine has a limitation
on pages they will include in their
database.
- Search Engine Errors
Yes, sometimes even the search engines
have bad days. Remember that their
databases can run into the millions, and
occasionally even billions, of web pages.
Maintaining and collating all that
information is a huge job, and
occasionally they could lose your
information or get something wrong. With
all their excellent technology, it
shouldn't happen. But it can.
- Link Farms
You may have seen before how we've told
you that the number and quality of web
sites linking to yours is really
important for search engine ranking
purposes. But remember that it's not just
numbers, but quality. In particular, if
you join any kind of program that tries
to artificially raise your link
popularity (eg. the "Links To
You" program), then you're asking to
be penalised. Search engines cottoned on
to those practices a long time ago. Stay
away from the link farms.
So that ends our article on why you might not
be included in the search engines. It was long,
so thanks for your patience, but we hope it has
given you some pointers on how to remain in the
search engines and take advantage of the 1
billion searches conducted on the Internet every
day. Are you going to be found?
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OVERTURE AUSTRALIA LAUNCH DELAYED
In a previous edition of the SWeCS Newsletter
we told you that the major worldwide Pay Per
Click search engine, Overture, was opening in
Australia on 19 January 2004.
For various reasons this has now been
postponed. The latest date being offered is now
in February some time.
When the final date is confirmed, we'll let
you know about it.
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A NEW APPROACH TO WEB DESIGN
The South West eCommerce Strategies new approach
to web design means you get cheaper web sites
that do their job better.
Why are our web sites better?
We're not interested in
showing you fancy "bells &
whistles" that don't really do much.
We're interested in building sites that
are simple, clear, work well, and help
you sell more.
We learn about your
business and listen to what you want.
Instead of us telling you what kind of
web site you should have, we want to
understand your business, and then find
out what you want the web site to do.
It's then our job to provide you with
options for you to choose from.
We're fast. Don't wait
weeks for someone to get started on your
site or to make changes to it. We can
start the same day you accept our quote.
We're cheap. Our rates
are the lowest around, without
sacrificing quality. You'll get a good
looking, professional web site at the
lowest price.
Our customers confirm we
do the job right. Our customer feedback
includes: "We would recommend
you to anyone", "Very
impressed" and "You
made it so clear and easy to understand".
Contact us for a quote for your
web site. There's no obligation.
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NEW TRAFFIC CENTRE LAUNCHED
We'll have more on this in future editions of
SWeCS News, but we have launched our new SWeCS
Traffic Centre, your one-stop-shop to help
you increase your web site traffic.
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RESOURCES FOR SMALL BUSINESS
Ecommerce Library
Browse through the SWeCS Ecommerce Library,
full of FREE information about getting more out
of the Internet. Sections include Web Site
Development, Web Site Promotion & Internet
Marketing, Online Commerce, Computer &
Technical Issues, and Miscellaneous.
Newsletter Archives
The SWeCS Newsletter archives provides a
wealth of FREE information on small business and
the Internet. Browse through the main topics or
search for your particular query.
SWeCS Affiliate Program
Start up another income stream, by earning $60
for each referral who signs up for our search
engine ranking package. Also earn $50 for each
referral who signs up for our web site package.
Affiliate Directory
Browse through a list of reviewed Affiliate
programs. Let us do the work of testing it out
for you!
Do you know of a resource that should be added
here? Email us and let us know. There is only one
condition - it must be free.
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OTHER EMAIL NEWSLETTERS
Here's some other email newsletters you might
like:
www.southwestlife.com.au
www.dunsboroughbayvillageresort.com/news/newsindex.htm
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