TOP NINEMSN RESULTS NOW PROVIDED BY OVERTURE
There's been a change at one of Australia's
most popular search engines.
Up until recently, the search results at
NineMSN (www.ninemsn.com.au) were provided by
Looksmart. The only way you could be listed was
to purchase a listing at Looksmart, which usually
started at around $400 or $500.
But there's been a change. NineMSN has now
followed the same lead as MSN worldwide, which is
to now get it's top 3 results from Overture
Australia (under the heading of "Sponsored
Results"). If you do a search for something
on NineMSN and there are no "Sponsored
Results" at the top, then that means nobody
has bid for an Overture listing, and that you can
be number 1 on the results for as little as 10
cents per click (see our last edition's article
on Be Number 1 on Yahoo for 10 Cents).
So Overture Australia has now extended it's
reach very far into the Australian search engine
market. Their listings now provide the top 3
results for Yahoo, Altavista, and NineMSN, which
together account for a large percentage of the
overall market. The other major player is Google.
So what does this mean for search engine
marketing in Australia? It means that even more
of the top positions in the search engines can
only be obtained by paying per click.
If you are interested in advertising your
website on the major "pay per click"
search engines in Australia, we can manage your
campaign for you (as mentioned in our last
newsletter). For only $50 a month (plus GST), we
will place your advertisments in Google, Yahoo,
Altavista, and NineMSN, monitor the bidding and
spending amounts, and provide fortnightly
reports.
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