SWeCS NEWSLETTER - July 2007
Welcome to this month's South West eCommerce newsletter.
In this issue...
- 5 Ways To Promote Your Website
- This Fortnight's Question
- Need A Logo?
- Printing Services
- Resources For Small Business
5 WAYS TO PROMOTE YOUR WEBSITE
There are in fact hundreds of ways to promote your website, but here are 5 of the best:
- Search engines - there's no getting away from it. Over 1 billion searches are conducted on the Internet every day worldwide, so this still continues to be the most common way people find a website. And anyone can have their website on the first page of results. Although it is becoming increasingly difficult (or some would say impossible) to get your site ranking on the first page of free results for many keywords, all search engines now provide a way for small businesses to be on the first page instantly, through Pay Per Click advertising. It is very cost effective, and you can find out more at www.southwestecommerce.com/ppc.htm.
- Offline advertising - it's amazing how many businesses out there have a really good website, but simply don't promote it anywhere. We regularly see businesses pay for TV advertising, newspaper ads, etc, and for some reason they don't list their website address. You should be noting your web address everywhere, including business cards, letterheads, answering machine messages, newspaper advertisements, store signage, car advertising, and more. Get the address out there as much as possible, and it's more likely people will remember it
- Affiliate program - offer an incentive for others to advertise your site, through affiliate advertising. The way this works is that you offer a program where you pay people a commission if they refer a customer to you. This is a win-win situation, because the affiliate does the advertising for you, and you only pay when you make a sale. There are sophisticated affiliate tracking systems available through websites such as www.commissionmonster.com.au and www.clixgalore.com.au.
- Build incoming links - A major source of website traffic is links from other sites. Search out other complimentary websites and ask if you can swap links with them. Not only will this bring in more traffic in its own right, but the more links you have, the higher your search engine ranking will be
- Start an email newsletter - create a sign-up page on your website, and start to send out a regular newsletter with good content and other information in it. Include links to your website wherever possible. When you are regularly reminding people of your business, and your website, you'll notice an increase in your website traffic
If you would like further information on any of these areas, contact us.
THIS FORTNIGHT'S QUESTION
This fortnight's question comes Corey:
"I have some web design skills, but just need some help with an initial design. What options can you give me?"
A good option for you may be a website template. Browse through our available templates at www.southwestecommerce.com/web-site-templates.htm (don't forget to use the search facility), and you can purchase online and download a professional template that you can then edit to insert your own text and images. It's a quick way to have a professional design up and running in no time.
Got a question? Send it to us at admin@southwestecommerce.com and we'll do our best to answer it, as well as publish one every
fortnight for everyone to see.
NEED A LOGO?
We can create a new logo design for you for only $160 plus GST. For this price we will create a number of original designs for you, and then once your'e happy with a final design, provide it to you in print and web format. Just let us do all the work, it couldn't be easier!
Contact us at admin@southwestecommerce.com to get started.
PRINTING SERVICES
South West eCommerce can now assist you with all your printing needs, including business cards, letterheads, brochures, fridge magnets, and more.
To find out more, visit www.southwestecommerce.com/printing.htm.
RESOURCES FOR SMALL BUSINESS
Browse through the SWeCS Ecommerce Library, full of FREE information about getting more out of the Internet. Sections include Web Site Development, Web Site Promotion & Internet Marketing, Online Commerce, Computer & Technical Issues, and Miscellaneous.
The SWeCS Newsletter archives provides a wealth of FREE information on small business and the Internet. Browse through the main topics or search for your particular query.
Start up another income stream, by earning commissions for each referral who signs up for one of our services.
Do you know of a resource that should be added
here? Email us and let us know. There is only one
condition - it must be free.
OTHER EMAIL NEWSLETTERS
Here's some other email newsletters you might
like:
www.dunsboroughbayvillageresort.com/news/newsindex.htm
www.west-oz.com/enewsletter/enewsletteronline.asp
http://derekstockley.com/newsletters/news-index.html
This newsletter is produced by South West eCommerce
Strategies - © 2007
PO Box 2340, Bunbury, WA 6230
Ph: (08) 9721 1326
Fax: (08) 9721 1352
Email: admin@southwestecommerce.com
Web Site: www.southwestecommerce.com
