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Search Engine Marketing
Pay Per Click Advertising is the fastest and easiest way to get on the first page of results in Google and the other major search engines.
Here's how it works. All of the major search engines allow you to advertise on the first page of their search results for your specific keywords on a Pay Per Click basis. That is, it's free to be listed but you pay "per click" (eg. $0.50 per click).
Now before you think "Won't that be expensive?", let us explain further:
- You have complete control over how much you spend (eg. $100 per month)
- You specify how much you want to pay per click (eg. $0.50 per click). Advertisements are generally ranked according to bid price (but there are other factors too).
- You specify what keywords you want to appear for
- You specify what countries, or regions, you want your ads to appear in (eg. Worldwide, Australia only, Brisbane only, etc)
- Ads can be turned on or off and adjusted at any time, giving you great flexibility
- Tracking code can be placed on your site, so that conversions can be recorded. For example, reports can then show that out of $100 worth of clicks you received 10 sales, costing you $10 per sale
As an example of how the ads appear, go to Google and do a search for something. See the "Sponsored Links" up the top and down the right hand side? These are Pay Per Click advertisements. (Note: Pay Per Click Advertisements are different to the main "free/organic" results down the centre of the page. These free/organic results are much harder to obtain, but can be done over the long term. See our Search Engine Optimization Service for more details.)
Our Service
We provide two levels of search engine marketing services depending on your requirements:
| LITE | PROFESSIONAL | |
| Initial Keyword Research | ||
| Creation Of Ads | ||
| Ongoing Monitoring & Adjustment | ||
| Split Testing Of Ads | ||
| Locally Targeted Campaigns | ||
| Monthly Reports | ||
| Maximum Number Of Keywords | 100 | 500 |
| Text Ads | ||
| Image Ads (Google only) |
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| Local Business Ads (Google only) |
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| Mobile Phone Ads (Google only) |
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| Specific Site Placements (Google only) |
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| No Fixed Contract | ||
| Conversion Tracking Setup | ||
| Setup Fee | $100 | $300 |
| Monthly Charge | $100 | $200 |
Above charges exclude GST for Australian businesses.
Above charges do not include click costs, which will be billed direct to your credit card within your specified budget.
