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Search Engine Optimization
Ranking higher in the search engines is a an ongoing, long term process.
Unfortunately, gone are the days when simply adding "meta keyword tags" to your website meant high rankings. Now-a-days the major search engines' algorithims are closely protected secrets, and there are dozens of factors involved in ranking your site higher in the search results.
But the main factors involved in high search engine ranking can be summarised into two sections:
- Website Optimization
- Link Popularity
Website Optimization refers to changes in your website content and code, to improve your chances of ranking higher for particular keywords.
Link Popularity refers to the number of incoming links pointing to your site. As a general rule, the more incoming links you have, the more popular, or "reputable", your site appears to be, and the higher you will rank.
Both of the above items need to be included in a successful search engine ranking campaign.
We offer a comprehensive search engine ranking optimization service that is designed to improve your rankings across all of the major search engines.
Our Service
| LITE | PROFESSONAL | ENTERPRISE | |
| Keyword List Generation Our team will help you come up with relevant keywords to target that are high in traffic and low in competition |
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| Optimisation Assessment & Report We will do a comprehensive assessment of your website to ensure that it is well optimised for the search engines. You will be provided with a report detailing any changes you need to make to your site, to improve it's rankings. This assessment is repeated at regular intervals during your service |
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| Minor SEO Changes The optimisation report will normally show a number of changes that need to be made to your website. Our service includes minor changes to hidden coding. For visible "on screen" changes, we can work with your designer to implement them, or provide a quote for our designers to do |
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| Search Engine Submission Once the optimisation changes have been implemented, we will submit your website to the top 200 search engines worldwide. Specific regional and country specific search engines can also be targetted |
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| Open Directory Project Submission One of the most important directories to be listed in, we will submit your site to the Open Directory Project |
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| Monthly Reports An important part of our service is to closely monitor your rankings and make ongoing adjustments to improve your positions. You will receive a comprehensive report each month detailing your ranking positions, search engine saturation, link popularity, and other trends |
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Link Check |
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| Creation Of Landing/Doorway Pages One tactic to improve rankings for specific keywords is to create web pages that are specifically targetted for one keyword phrase. Over time, these pages can then rank highly for those particular keywords, acting as a "landing page" or "doorway" into your website. Our service includes creating landing pages with unique content |
3 pages | 5 pages | |
| Directory Submissions There are thousands of directories on the Internet where you can list your website. Every month we will submit your site to 50 of them, to help boost your link popularity |
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| Article Submissions There are hundreds of websites that publish articles about every imaginable topic. Every month we will make submissions to at least 40 article websites, with articles that contain links back to your website |
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| High Page Rank Link Every month we will find and place 1 direct link to your website from a page with PR 4 or above |
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| Blog Reviews & Comments Each month we will post 5 blog articles or comments in various blogs across the Internet, all providing a link back to your website |
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| Social Bookmarking There are hundreds of social websites out there like Delicious, Stumble, Twitter, and so on. We will make 10 social references to your website per month |
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| Yahoo Directory Submission Another very important directory to be listed in, particularly for link popularity purposes. We will professionally submit your site to the relevant Yahoo Directory of your home country (submission fee included for 1 year) |
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| EDU Link The ultimate in links. Through our various contacts we will arrange for two unique articles to be safely placed on two educational websites (.edu) for 1 year, which link back to your website. |
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| Setup Fee | $300 | $600 | $2000 |
| Monthly Fee (no minimum term) | $100 | $300 | $500 |
The above prices do not include GST for Australian businesses.
Frequently Asked Questions
- Can you guarantee my site will rank in a certain position?
Unfortunately, no. This is because the final position of results is always up to the search engines, and their ranking algorithms are changing constantly. All we can say is that the vast majority of our customers are satisfied with their results, with most of them appearing on the first page of results for their preferred keywords. - How long does it take to get on the first page of results?
That all depends on the amount of competition for your keyword. The more competition for your keyword, the longer it is going to take you, and the more links you are going to build to improve your rankings. For low competition keywords, you may be able to rank on the first page of results within a few months. For high competition keywords, it could take many months, or even years. - Why does it take so long?
There are a few reasons why increasing your search engine ranking takes time. First of all, as we make adjustments to your site, it takes time for the search engines to notice and then adjust your ranking. We then recommend further changes to your site based on those adjustments, and so on. Also, a major part of increasing your ranking is about building incoming links to your site, and it is essential that this is done slowly, in a natural way. If you build links too fast, the search engines can interpret that as you trying to cheat the system, and may even penalise you. - Does your price include making optimization changes to my website?
Unfortunately, our prices cannot include all optimization changes to your site, because we do not know what changes will be required until we have completed our assessment. Some sites may only require minor changes, wheras others may require significant changes to site structure, layout, and design. As part of our service, we provide a complete report on the changes you should make, and you can either provide this to your website designer, or we can also provide a quote to make the changes.